# | Title | Type | Language | |||||||||||
1. | - DEGRAFFICS.COM al d b Table of Contents Our Brand Who is Our Customer Price Value Shoppers Brand Aspirational Shoppers Price Sensitive Affluent Shoppers What is Our Brand Identity Our Company s Purpose Our Positioning Brand Character and Commitment Our Brand Personality Traits Our Look and Feel Our Look and Feel Logo Specifications Logo with Retail Tagline Specifications Using the Purpose Statement Incorrect Use of the Purpose Statement Using the Retail T |
PDF Manual | ENGLISH | |||||||||||
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